White Castle

Time

June 22’ - August 22’

Role

Social/Creative Intern under Merkley+Partners

Throughout my summer internship, I actively collaborated with White Castle, seizing numerous opportunities to engage closely with their brand. I took charge in crafting diverse advertisements that resonated with their audience on social media platforms. Additionally, I filmed captivating videos showcasing their delectable sliders. When it came to posts, I skillfully tackled various prompts, effortlessly adapting to lighter and trendier content. It involved thorough meme research, cleverly linking them back to the White Castle brand. Furthermore, I designed mockups and templates that proved invaluable for future promotions, such as introducing new offers or promoting gift cards. This experience taught me the art of maintaining a brand's consistent signature elements while infusing each post with a fresh and captivating twist.

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Clement A. Price Institute